LONG-TERM SPA OPERATIONS/MANAGEMENT

An expert management team is crucial for commercial success, profitability, and a solid return on investment through consistent standards and an ongoing development strategy.

Our extensive operational management expertise in spa, fitness, wellness, & recreation makes a significant difference in areas such as regulatory compliance, financial management, and operational efficiency, ensuring your spa is well-equipped to deliver exceptional service while optimizing financial results.

Key Objectives:

• Revenue Management & Budget Controls
• Strategic Marketing & PR
• Efficient Operating Procedures & Policies
• Guest Experience Standards & Training
• Recruiting, Employee Management, & HR

INTERIM SPA DIRECTOR & TASK FORCE SERVICES

Our professional interim director and task force services can adapt to any spa/hotel/resort culture and brand, are flexible with the length of service provided, and bring a uniquely versatile skillset in operations, staffing, technology, revenue management, training, and more across all spa, fitness, wellness, and recreation departments.

Key Deliverables:

• Immediate Staff Support
• Improve Financial Performance
• Stabilize Operational Effectiveness
• Enhance Guest Experience

CLIENT PARTNERS

• Chateau Elan Winery Resort & Spa
• Eau Spa at Eau Palm Beach Resort & Spa
• Seawater Spa
• Spa of the Rockies
• The Spa at Montgomery
• The Spa at Ross Bridge
• The Spa at Four Seasons Vail
• Viceroy Anguilla
• Viceroy Miami

*All consulting services apply to a diverse skillset in spa, fitness, wellness, and recreation.

CONCEPT IDEATION

The first step in developing concept ideation involves a comprehensive approach to bringing your vision to life from the ground up through a comprehensive new business framework to create points of differentiation specific to your location.

Key Deliverables:

• Market Research & Comp Set Analysis
• Local & Cultural Research
• Brand Story & Key Points of Differentiation
• Business Plan Development

DESIGN REVIEW

To ensure a cohesive confluence of design and function, we will work closely with your architecture & design firms to bring your concept to life through the design and construction phases.

Key Deliverables:

• Site Review
• Facility Plan & Spatial Design Review
• FF&E Review & Purchasing Support

RETAIL, PROGRAMMING & MENU ENGINEERING

We are known for creating some of the most unique spa treatment menus, retail strategies, and programming in the business. In this phase, we will move into interpreting your brand characteristics in a more tangible way.

Key Deliverables:

• Strategic Vendor Partner Selection
• Spa Menu Development & Wellness Programming
• Treatment Protocols & Signature Services
• Retail & Product Development Strategy
• Cost & Pricing Strategy

PRE-OPENING & IMPLEMENTATION

As seasoned operators of some of the most prestigious spas in the world, we have a deep understanding of the complexities of operating a successful spa business. By integrating operational guidelines with a meticulous approach to the financial planning and structure of your business, this phase is an essential final step to building a solid foundation to your spa’s success.

Key Deliverables:

• Pre-Opening Budget
• Pre-Opening Critical Path
• OS&E Specifications & Purchasing Support
• Operating Budget & Pro Forma Analysis
• Standard Operating Procedures & Guest Experience Standards
• Recruiting & Training Support
• On-site Implementation & Oversight Through Opening Week

FEATURED PARTNERS

• Centre for Wellbeing at the Phoenician Resort
• Chateau Elan Winery Resort & Spa
• Eau Spa at Eau Palm Beach Resort & Spa
• Gurney’s Resorts
• JW Marriott Houston Downtown
• PCH Hotels & Resorts
• Ritz-Carlton Aspen
• Silverleaf Club & Spa
• Spa of the Rockies
• St. Regis Aspen
• Viceroy Anguilla
• Viceroy Maldives
• Viceroy Miami
• Viceroy Snowmass
• Woodhouse Day Spas

BRAND ADVISOR, SALES & BUSINESS DEVELOPMENT

Having a deep understanding of how brands interface with spa operations, we help develop effective branding strategies, identify opportunities for brand growth, and help you overcome challenges that have been holding the brand back from reaching its full potential.

Key Deliverables:

• Conduct Market Research & Competitive Brand Analysis
• Analyze Consumer Trends & Demand
• Develop Brand Strategy
• Create Brand Guidelines & Training
• Develop Cost & Pricing Strategy
• Sales & Business Development Strategy

FEATURED PARTNERS

• 21 Drops
• COOLA Suncare
• Elemental Herbology
• Keiki Co
• Kneipp
• La Bella Donna Cosmetics
• La Forma
• MedSkin Solutions
• Pure Inventions
• RAD Roller
• Zeel: Massage-On-Demand
• Meraki Botanicals